Event Report: XS2 at Reimagine 2017 NL & IT
Two weeks ago we had the opportunity to showcase our products at HPE Reimagine 2017 in Nieuwegein (NL) and Bologna (IT). Our team comprised of Sophie Aoudjan, Roy Halstead, Engelbert Laker and Sander Munsterman were on premise presenting our solution to the Dutch and Italian market. We've interviewed our Client Management & Sales manager Sophie Aoudjan and Marketing and Business development manager Roy Halstead to get a glimpse on the outcome of our mission to Nieuwegein and Bologna.
What are the important aspects you have learnt during the event?
That despite the economic downturn in Italy over the past years, IoT and Digital transformation are a great opportunity in the country as they can bring much needed process automatization in work environments and considerable cost reduction. It is an Eldorado for digital pioneers and we just need to make our minds up on whether we want to be chasing gold or selling pikes to gold hunters. What were the most pressing needs of potential leads? At Reimagine Bologna it's a clean slate, a white canvas. Our Smart B connect tool was well received for instance as it can address compelling needs such as digital badge ID, Employee attendance tracking, asset tracking and so forth. The beauty about it is that it can be used in different market segments, hence big interest from companies.
What were the most pressing needs of potential leads?
At Reimagine Bologna it's a clean slate, a white canvas. Our Smart B connect tool was well received for instance as it can address compelling needs such as digital badge ID, Employee attendance tracking, asset tracking and so forth. The beauty about it is that it can be used in different market segments, hence big interest from companies.
How was the general event atmosphere?
It was a lot of work but we came out of it extremely happy as there was great enthusiasm. In Nieuwegein we noticed that there was an interested crowd of IT-partners. The parties we spoke were namely interested in mobile solutions that combine creativity and functionality. In cooperation with PQR we organised a quiz, the winner had the chance to win a barbeque. The Italian HPE team was extremely helpful in presenting us to local channel partners to identify what we could do for them and which solution could be best catered to their needs.
What did XS2 present and how were the reactions?
At Reimagine Nieuwegein, XS2 speaks on stage and participated in panel discussions. We presented how you can optimize user experiences with mobile solutions. With the knowledge we gained in the BAR project, we noticed that mobile technology facilitates the way people work. By using data we gain valuable insights to optimize the user experience. The advantages of the app are time and cost savers.
In Bologna, it was a great opportunity to showcase ourselves in the Italian market. We gave a presentation in one of the discussion panels, showcasing the importance of IoT and how digital transformation is affecting our lives. Key drivers of the speech regarded the importance of the relationship between hardware and software pointing at how more and more objects will be connected in the future. A major aspect to deal with in the future will be how to manage and harness all of the data generated by connected hardware.
Both our SmartBConnect and people flow products were mentioned during the presentation and received a warm reception due to the versatility of such product.
How do you look back at the event?
In a positive manner. Italy has all the hardware and ecosystem in place already but it hasn’t tapped into the full potential of IoT and digital transformation. Small or medium enterprises and even large companies need the correct coaching to run the necessary transition. Our goal is to make sure XS2 is in the correct sweetspot to sell ready to use services based on our products and scale up need be to suit more specific customer needs.
At the grand finale in Nieuwegein, HPE closed this day with the Partner of the Year awards. A few weeks ago, we were delighted by the news that we are nominated for the Intelligent Edge Partner of the Year Award. As icing on the cake, we won the HPE Intelligent Edge Partner of the Year Award. The award stands for a solid cooperation with partners to reach the full potential of digital transformation for clients.